Soft Focus Hydrating Shampoo

For hair that reads as dry by the afternoon. A cream base rather than a gel, so it cleans slowly and leaves more moisture behind than it takes.

Glycerin, squalane, murumuru butter, amino-acid surfactants, panthenol.

Emulsify in your hands first — it is thick. Work into the scalp, let it sit while you do everything else, rinse.

Hydration measured 41% higher at 24 hours versus a standard wash.